The phone book that once assisted you in looking for local information has been replaced by Google Maps and other map services. They provide you information not only from local but from all over the world. The availability of maps is also really helpful for marketing small businesses.
Small Business Websites More Important Than Ever
In a traditional print Yellow Pages ad it's helpful to offer a website as a means for consumers to get more information--helpful, but not essential. A listing on Google Maps or Yahoo! Local, on the other hand, almost always requires a website. After all, if you were looking for a gymnastics studio online, wouldn't you check out the ones with websites before the ones without? The days when a website was an optional luxury for a small local company are over. Now it's essential.
If a small business website is essential, what kind of website should a small local business (with a small budget) have?
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