Keep it consistent
It’s ideal to have all of your listings be identical where ever your business is seen. MyStorefront provides you the ability to publish one time and distribute your listing information to a variety of channels that consumers use to find local business information. Our service ensures your business name is exactly the same in each listing. For the address, they should all have the same info in each field. Suppose your address is 123 Elm Street, Suite 4. Make sure that “Suite 4” is always in the “address two” field and that it doesn’t appear as “Unit 4” or “#4” in some IYPs but not others.
Select Categories Carefully
Many of these directories and IYPs use categories to help consumers find your business. Take your time selecting categories, making sure to choose all the most relevant categories. Be thorough.
A good way to start is to first search for businesses like yours in that IYP. See what categories appear first. This will help guide you toward the categories that bring the most traffic to your industry.
The best categories are those with names that include the words you’re targeting for search engines. For example, if your business is a car wash, categories that have the word “car” are generally better than those with “automotive.”
Also, it’s worthwhile to choose categories that aren’t already full of the competition’s listings. When a visitor browses through a directory, you want to be on page one, not page three. So look around to find categories that aren’t as crowded.
Add Logos, Pictures, Videos, Certifications, etc.
Whenever possible, enhance the listing with as much information as you can. Many sites now let you add a lot of things to your listings. Our recommendation: add them all. Upload your logo, add descriptions, keywords, hours, payment methods, and anything else you can think of. More is better.
Do this all from one place?
It’s called the MyStorefront.com. The idea is that you manage your local listing here, and we send the info to databases all over the place.
What’s next?
Set up and manage your local listings is now a one-step process using MyStorefront.com!